Recently, the “Guangdong Province Excellent Brand Demonstration Enterprise” was jointly sponsored by Guangdong Manufacturing Association and Guangdong Industrial Development Promotion Association. Tengen Group once again won “2017 Guangdong Province” with its strong brand strength and industry influence. Excellent brand demonstration enterprise" honor!
Brand consumption has also become the mainstream of Chinese residents' consumption. The international market has entered “brand consumption” from “commodity consumption”. Brand building is increasingly highly valued by the party and the government. General Secretary Xi Jinping proposed to promote "the transformation of China's manufacturing to China, the transformation of China's speed to China's quality, and the transformation of Chinese products to Chinese brands." The excellent brand selection activities have received strong support from relevant government departments in Guangdong Province and have been widely recognized by the industry. Among the many enterprises in Guangdong Province, the expert review committee has selected outstanding achievements in brand creation, strong sense of social responsibility and good reputation. Brand demonstration enterprise. Since the 2015 Guangdong Industrial Development Promotion Association and the Guangdong Manufacturing Association held this selection event, Tengen has won this award for three consecutive years.
As the famous advertising expert Larry Wright said: "The future marketing is the war of the brand - the competition between the brands and the competition. The business and investors will recognize that the brand is the most cherished asset of the company. This concept is extremely important... Having a market is more important than owning a factory. The only way to own a market is to have a brand with market advantages." Tengen Group has always attached importance to brand building and brand operation. In 2018, it was the Tengen brand year. The company has upgraded its branded operations to the strategic level of the company. Brand building is an important step in forming core competitiveness. The company continuously introduces its own brand standard products, deepens the layout of marketing outlets, and introduces new ideas of “Express Parcels”; establishes green environmental protection, logistics and other subsidiaries, forms the brand structure on the basis of the parent brand, and implements brand extension and Implementation of the landing, these are the substantial initiatives of the branded operation launched this year.
This time, Tengen won the title of “Guangdong Province Excellent Brand Demonstration Enterprise”, which is the embodiment of the continuous improvement of the company's comprehensive strength. The key to implementing the branding strategy is to focus on the brand positioning of “supply chain” and “service provider”, to bring into play the long tail effect of products and services, and to build and expand the brand on the basis of core business such as express and e-commerce logistics. Create a courier e-commerce industry supply chain service ecosystem! As the most representative and advanced enterprise in the industry, Tengen will continue to develop and become the most influential industry brand.